There has been a lot of growth in blogs during the past couple of years. There is good reason for that with all the benefits this can offer your internet dental marketing. Here are a few to consider:
- More Website Traffic – A recent study found that more people visit websites with blogs than those that don’t. When you are providing compelling content on your blog, it can attract interest and readership
- Better Search Engine Optimization – Providing more content on topics relevant to the services you provide to your patients will aid in the optimizing of your website in the search engines. It encourages the search engines to revisit your website more frequently and also gives the search engines more content that may get listed in the search engines. However, best to include the blog as a subdirectory (www.yourdomain.com/blog) rather than as a subdomain (blog.yourdomain.com) to better accomplish this goal.
- Additional Patient Education – Build up a library of educational material that will be helpful to your patients. Each blog article can help them understand the opportunities they have to improve their smile and achieve greater oral health.
- Create a Community – Blogging can help you interact with your patients and prospects as you provide compelling content and invite them to interact with you. Include the blog material in social media.
Blogging is not difficult. Blog tools make it easy to post information. What to write? Write about new insights on services you provide. Share an experience with a patient when you created a new smile. Discuss research such as the oral health systemic health connection. But focus on information that will be of interest to your patients and prospects. Writing not your thing? Get someone in your office who likes to write and is good at it, or let us help you with a simple tool that will post optimized articles to your blog. At any rate, it is good to get into blogging.