In a recent study by recent study by SEOBook, 1,000 people were shown screenshots of Google search page results and asked whether or not the page featured ads. The surprising results? Although all the pages shown had ads, nearly half (45.5%) of the people surveyed said there were no ads.
Later when showed search results that had no ads, but included a Google Plus menu bar, 56% of participants incorrectly answered that the search results did have ads.
When asked where ads might appear on search results at top search engines like Bing & Google nearly 20% of people replied that search results do not carry ads.
Results were higher when people were shown search results with a sidebar ad, with 62.9% of people correctly answering that the page had an ad.
What does this mean for my business?
Organic listings and pay per click ads are both very important in directing traffic to your website. As illustrated by this study, people are often unaware of ads if there is no right column ad in the search results. Sometimes doctors will say that they are not inclined to click on ads but they would look at the organic listings. The fact is, users are not always clear which is which. Having both on the page helps improve click through to your website. We may be thinking about more of a distinction between the two than is warranted.
If you have questions about how to improve results with your internet dental marketing, please give us a call at 877-322-4440 ext. 101