A simple truth about dentistry in 2018 is that to succeed, practices must have a strong online presence. Like so much else in modern life, the Internet has revolutionized the way people find information, consumer products, and services – and that includes dentistry.
Eighty percent of American adults are active on social media. And they love their mobile devices: nearly all of those who were asked said they prefer finding information about a practice on a smart phone app, rather than use that smart phone to call to that practice.
It follows that your practice website should be mobile-friendly. Most users will leave a dentist’s site (or any other site, for that matter) if it isn’t easy to understand and use.
Clearly, online marketing is a simple fact of life for modern dental practices. And it’s all about your patients: your current ones, and those you’d like make new ones.
One of the most critical things to do is make it easy to find out practice online. Your website must be user-friendly, in the sense that it is easy to navigate, and provides the information that new patients will be looking for. Examples are your services, a map showing the physical location of your practice, and downloadable patient forms.
To make your website stand out from the crowd, you should have it designed and optimized by professionals. Your expertise, after all, is dentistry, not marketing. You outsource your lab work, so you should not hesitate to outsource the marketing of your practice.
ProspectaMarketing specializes in using the Internet to find new patients for dental practices. Our unique and thorough approach provides visibility, financial accountability and ongoing refinement and improvement. To learn more, contact Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.